The Velvet was born from a simple but powerful vision shared by three entrepreneurs—Sal, Juan, and Mo—who saw a gap in Minneapolis for something more intentional, more refined, and more meaningful.

We weren’t just looking to build another lounge. We were creating a sanctuary—a private space for high-level thinkers, founders, creatives, and professionals to connect without the noise. A space where the conversations go deeper, the energy feels elevated, and every detail is curated to inspire.

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The Velvet isn’t open to just anyone. Every member is carefully vetted, not for status—but for mindset. People who are building, who are curious, who are creating. People who value privacy, ambiance, and real connection.

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Here, you’ll find more than just a beautiful bar or plush seating. You’ll find velvet-lined opulence, intimate corners for conversation, a wellness room for massage and reset, and flexible coworking areas where ideas turn into action. This is where you unwind, work, collaborate, and thrive—all in one space.

The Velvet is not just a lounge. It’s a members-only community rooted in culture, ambition, and authenticity. For us, it was never about following trends. It was about creating a home for the people we know are shaping the future of this city—and giving them a space that finally matches their pace.